Nurturing Your Passion: The Pitfalls of Hustle Culture in Writing

Clare Rushing
2 min readDec 1, 2023
Photo by Garrhet Sampson on Unsplash

In an era where success is often measured by visibility and income, writers are bombarded with advice to treat their craft as a side hustle. The emphasis is on producing content quickly, maintaining a constant online presence, and engaging in constant self-promotion to stand out in a crowded field. While these efforts can yield short-term gains, the long-term toll on a writer’s well-being and creativity is often overlooked.

Hustle culture, when taken to extremes, can lead to burnout — a state of physical and emotional exhaustion that negatively impacts creativity and overall mental health. The constant pressure to produce content, stay active on social media, and compete with a multitude of other writers can drain the joy out of writing, leaving behind a shell of what was once a fulfilling pursuit.

The danger lies in the erosion of the very passion that drove individuals to become writers in the first place. The pursuit of external validation and financial success can overshadow the intrinsic joy of creating worlds with words. When writing becomes solely about the hustle, the essence of storytelling, self-expression, and the love of language can get lost in the hustle culture shuffle.

It’s crucial for writers to recognize the need for balance. While being proactive is essential, there should be a conscious effort to protect the love of writing from the all-consuming hustle. Creating a sustainable writing routine, setting realistic goals, and allowing time for rest and reflection are vital components of maintaining a healthy balance between productivity and self-care.

To counteract the negative effects of hustle culture, writers must intentionally reclaim the joy of writing. This may involve stepping back from obsessive promotion, embracing the creative process without the pressure of instant success, and finding fulfillment in the act of writing itself. Rediscovering the intrinsic rewards of storytelling can reignite the passion that might have been overshadowed by the demands of hustle culture.

By striking a balance and nurturing the inherent joy of storytelling, writers can build sustainable, fulfilling careers that endure beyond the fleeting demands of hustle culture. After all, the true essence of writing lies in the enduring connection between the writer, the words, and the love of the craft.

--

--

Clare Rushing

Author of Magic and Goldfire, among other things. Full-time cryptid, part-time adult.